We drive business impact through powerful analytical
solutions, enabled by high performance technology.
Repeatable, Consistent, Accurate, High RoI.
We operate at the confluence of industry experience,
analytical expertise, and technology. Our approach
is one of a structured man-machine blend for creating
sustainable business solutions through analytics.
We help create world-class Centers of Excellence in Analytics.
We enable talent through our proprietary, interactive,
and experiential analytics and data-mining platforms.
We think of data science as 'fluid', 'in motion'.
Analytics is a 'culture', not a 'tool' or a 'process'.
Our journey has enabled us to create powerful "training"
and "knowledge immersion" platforms.
What We Do
Provide Industry Expertise and Advanced Analytical Solutions
With a balanced blend of Science and Art, we provide advanced analytical/statistical consulting and solutions across industries, while leveraging business-integrated analytical skills, to maximise business growth, and impact.
Analyttica's core strength is it's valued and highly experienced team of domain professionals, with multiple years of industry experience, leveraging their proprietary and proven frameworks along the customer lifecycle to enable our partners. As a focus area, we are experts in Consumer Banking PnL driven analytical solutions across the globe.
Immerse Global Knowledge across Analytical Professionals
We provide our partners with active knowledge immersion platforms to train and grow their analytical teams, and be extremely efficient about standardising and transferring analytical projects across markets, through active knowledge management frameworks, proprietary to Analyttica.
Such active immersion of analytical work across teams results in exponentially high productivity and leverage. Moreover, talent attrition has little impact since knowledge is retained permanently.
Turn Analytical Frameworks into Technology Enabled Solutions
We help small and mid-sized businesses leverage experienced analytical talent and solutions to realise the benefits of data analytics for business impact, through a blend of functional (analytical) expertise, domain (industry) knowledge, and technology enabled automated solutions.
Such repeatable solutions provide high business impact to small and mid-sized companies with a much greater RoI, as do larger companies which invest in key analytical talent. This enables small and medium enterprises full scalability to compete locally and globally.
Train Analytics Professionals via Simulation based Platform
Analyttica enables technology-based experiential training solutions through real-life simulations created by industry experts and data scientists on real data.
Our partners enable analytical training to their global employees through our patent-pending simulation based learn-by-doing approach, with their own data and business challenges to be solved. This results in contextual and highly applied form of learning with retention levels that are exponentially higher in the industry.
We have been working with Analyttica for the last year identifying, designing and delivering data-driven analytical solutions for three of our key business initiatives. Throughout the course of our engagement, they developed domain knowledge of the Student Loan business and effectively combined that with their analytical acumen to develop highly impactful solutions for us. They developed a portfolio segmentation to help differentiate the risk levels of the portfolio, which then enabled us to redesign our risk mitigation program. They also developed a proactive retention model designed to help us retain our best customers. Their efforts have proactively engaged various teams within our organization, provided work with high quality and integrity, and developed a bond of trust among many teams within the company. We trust their delivery and value their suggestions in project execution. We look forward to establishing a long-term engagement with them.
I worked directly with the Analyttica team the entire time, as did a number of our marketing and risk analysts. A key to our success was Analyttica's human resource quality. It has been a great experience working with Analyttica. Our company has grown and profited from our collaboration, and our analysts have grown professionally. I recommend Analyttica whole heartedly. They listen, seek to understand, want to help, and take ownership of their work. They quickly learned our data systems and structures. They are enormously competent, and their guidance and recommendations always speaks to our needs - their work is very effective for us. They have high integrity and earned our confidence again and again. Key strategic functionalities Analyttica developed for us are: superior targeting models (prospects and existing customers) and campaign optimization. The targeting models involved principal components analysis, information value assessment, decision trees and evaluation of competing models, as well as testing design, execution, and outcomes assessment. The resultant go-to-market targeting has proven highly effective for us and has become our SOP. Campaign optimization involved methods for campaign design to maximize volume, yield and profit (and the trade-offs between them), and included a parameterized life time value of the customer. The resultant method gives us the power to tune our campaign spend to any of our KPI targets any given month, and is operationally simple to execute. In addition to these strategic successes, Analyttica has streamlined our backend data crunching for reporting and analysis through improved relational logic and data mapping routines, automated compilations, and dashboards. It’s far easier to get precise, comparable data sets now, either structured or ad hoc. On the risk analytics side, they created vintage analytics, customer profiling and risk MIS for us.
I have been working with the Analyttica team for more than four years now. It has been a fantastic experience. They are extremely responsive and take on every assignment with complete ownership. They have been involved in projects related to campaign selection for Personal Loans and WM products, modelling and business analysis related to the banking portfolio and prospect level analysis. They built models related to the WM propensity andan Online affinity model for Pil selection - both of which are being used for prospect targeting by our business and have given us good results. They elaborated a geographical segmentation which allows optimization of the campaign selection based on individual regional situations. They posess deep domain knowledge and my team is extremely happy with their proactive approach, quality and timeliness of deliverables. I trust their deliverables and value their suggestions related to projects. I consider Analyttica as my extended team and it’s an absolute pleasure having them part of my team. I wish Analyttica all the best and look forward to many more years of engagement with them!
My team had a very good experience working with Analyttica. The team was quick to understand the work requirements and tools ownership of the projects . They were extremely efficient and had quick project turnarounds. In our start-up environment, the Analyttica team quickly learned the data nuances and proactively worked towards setting up the Risk reporting structure which helped to track key risk parameters like Delinquency, Fraud , First pay default, Charge off’s, etc. over multiple dimensions on a weekly/monthly basis. The team has strong analytical and technical skills. The team is proficient in R, sql and SAS. The team worked closely with my internal team to automate the entire reporting in DOMO. I value the association of my organization with Analyttica and wish them all the very best !!
I have been working with the Analyttica team on a large project for the past three months and have been very happy. The management team has been extremely responsive and flexible in accommodating the changing requirements for the project. They have also been very proactive in adding value throughout the engagement. The analysts working on the project were able to quickly get up to speed and deliver high quality work throughout the engagement. I would recommend the Analyttica team for other data analytics projects and look forward to working with them again in the future.