Value Proposition

We believe that analysis of any form of data, for decision making and action oriented insights, can only be achieved through a combination of technology and highly experienced analytics talent in a certain industry domain.

Our Consulting and Delivery practice excels in providing high-financial impact to our partners, blending the deep and broad experiences of our professionals with our proprietary ready-to-leverage customer life-cycle frameworks – Campaign Analytics Framework, Model Development and Governance Framework, Customer Segmentation Framework, PnL Optimisation and Forecasting Framework, Media Mixed Modeling Framework, …. to name a few. We embed ourselves in our partner teams to provide end-to-end support – an understanding their business, the associated challenges and opportunities, designing and developing analytical solutions and approaches, estimating potential business impact, enabling implementation of the solutions, and tracking their effectiveness.

Our key differentiator is our strong knowledge of the Financial Services and Consumer Banking Industry, over the last 30 years, and in 4 continents. This enables us to follow a business-integrated approach to our delivery. We leverage a similar model for our engagements across other industry verticals like Retail, Telecom, and Pharma.

We also champion in building, integrating and operationalising off-shore “Centers of Excellence” that function like an integrated and extended team for the partners.


We practice the ‘ACE’ model.
We aim to provide best-in-class analytical solutions across our partner’s practice ‘Area’, utilising our team’s core ‘Capabilities’, while blending those with the latest technology and creating a customised and flexible ‘Engagement’ model for delivery.


Analyttica's capabilities along the Analytics Continuum span across the spectrum of Data Mining, MIS, BI, Structured Data Modeling, Predictive Modeling, Segmentation, Profiling, Text Mining, Unstructured Data Mining, Pattern Recognition, Machine Learning, etc.

Engagement Model

Analyttica maps engagement model(s) based on partner’s requirements. There is complete flexibility to engage with a hybrid model for closer business integration with end-to-end execution and impact.

Analyttica offers access to senior analytical and industry leadership, often embedded within the construct, and leverages its non-IP solutions/platforms for partners.

Typical engagement models with partners span as below:

  • Full Time Employee (FTE) Engagement based,
  • Extension of Partner Team / Staff-Augmentation,
  • Service Delivery based on SLAs,
  • Work Priorities controlled by Partners.

Project Driven
  • Project specific engagement
    (ad-hoc or ongoing).
  • Time bound.
  • Outcome specific.

  • Build Analytical Roadmap(s),
  • Enable Global CoE Creation,
  • Analytical Business-Integration Strategies,
  • Analytical Solution Creation.