OUR BLOGS

Microsoft R or Open Source R- Which Suits You Better

February 16, 2017
Tathagata Mukhopadhyay , Asst. Vice President, Client Solutions

R, the open source statistical software, is quickly gaining popularity in the world of analytics. Over the last few years companies, irrespective of their business size, have adopted R as their analytical engine. Since R is an open-source software, a number of leading product companies have designed their products to easily integrate with R, keeping in mind the growing number of prospects in the analytics industry.

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Can Analytics help in overcoming the confirmation bias?

June 24, 2015
Satyamoy Chatterjee, Head of Analytics, Analyttica Datalab INC

“The art of thinking clearly” by Rolf Dobelli is one of my favourite reads of recent times. Amongst many pearls of wisdom stitched together by practical examples inside the three hundred pages of carefully chosen words, the chapters on ‘confirmation bias’ are the ones I admire the most;

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Analytics – Can we do without it?

April 24, 2015
Satyamoy Chatterjee, Head of Analytics, Analyttica Datalab INC

At the risk of sounding “non- philanthropic”, the goal of any company is to make profit for its stake-holders (Of-course the CSR activities need to be respected and adhered to). The question really is, in this fast moving world where a strategy built on today’s information soon becomes yesterday’s news, how do I define ‘long-term’ [...]

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Analyttica TreasureHunt™ – a new learning product for Analysts!

March 19, 2015
Kate McDermott, Managing Consultant - Analytics & Insight, Digital, Multichannel Marketing

Analyttica provides a platform to learn various analytical techniques in a gamification environment. It helps you to understand how to develop a predictive model without coding at all. In fact, it’s user friendly and generates code for the work you have done using the web interface.

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