- Customer level PnL (across products and channels)
- Customer lifetime valuation
- Customer 360 degree view
- Acquisition strategy
- Retention strategy
- Customer segmentation
- Customer survey and sentiment study
- Servicing strategy
- Customer lifecycle analysis, etc.
Marketing Investment Optimization Above-the-Line Channels
Analyttica offer end-to-end analytics and automated solutions in this area - from reporting to competitive studies, generating insights on historical media spend, channel attribution analysis, and media-mixed modeling/forecasting for investment optimization.
Analyttica further offers to integrate this with below-the-line marketing investment optimization strategies and thus create a top-down complete marketing investment optimization portfolio of actions over time.
Marketing Investment Optimization: Below-the-Line Channels
Analyttica offers expertise in the following:
- Below the line campaign analytics encompassing business KPI standardization.
- PnL management analytics.
- Measurement, forecasting and optimization for campaigns via multiple direct contact marketing channels across the customer lifecycle of acquisition, existing customer management, and retention, etc.
Analyttica further offers to integrate this with above-the-line marketing investment optimization strategies and thus create a top-down complete marketing investment optimization portfolio of actions over time.
- Product level PnL.
- Competitive benchmarking.
- Analysis and enhancement of product value proposition.
- Survey analytics.
- Critical data-driven insights for New Product/Value Proposition Development.
- Pricing strategies.
- Planning and Forecasting.
- Performance tracking, etc.
- Creation/refinement of rewards program dynamics.
- Understanding earn and burn (redemption) patterns.
- Historical study of rewards engagement of customers.
- Design, development, execution and tracking rewards specific marketing campaigns.
- Optimization of cost for redemption rewards.
- Reserve forecasting and optimization.
- Understanding of rewards lifecycle engagement of customers, etc.
Analyttica specializes in direct marketing analytics wherein the partners are provided with advanced analytical solutions that allow them to contact and service their customers better. This, in turn, drives long term value and engagement, comprising of solutions ranging along the entire analytics continuum: from deep-dive into existing channels of contact, to developing a fully-optimized contact strategy, with offer-palette optimization.
Analyttica utilizes customer experience data from call-centers and other channels to develop customer touchpoint/preferred channel analysis, service channel optimization, voice of customer analyses, product-channel palette optimization, and customer journey analysis.
This enables Analyttica to maximize the value of data by integrating the same with data coming from other channels, leveraging the broad experience and domain expertise of Analyttica Subject Matter Experts (Multi/Omni-Channel Analytics).