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Powerful Analytical & Machine Learning Solutions

Operating at the confluence of industry experience, analytical expertise and technology, our simulation based contextual approach is one of a structured “man-machine” blend, for creating sustainable and robust business integrated solutions.

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Enterprise Solution

A powerful ecosystem for business integrated analytics.

Speed

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Automation

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Enterprise Solution

Simulation based contextual approach to enable a data driven culture.

Contextual

Experiential

Scalable

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Learning and Academia

Innovative analytics platform to learn data science the experiential way.

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Patent &
Trademark Portfolio

Analyttica TreasureHunt (ATH) is a contextual AI platform enabled by data analytics and machine learning frameworks. It is built using a US patented design to support an iterative experiential approach.

US Patent 1 - #9,886,867
Published on Feb. 06,2018:
Experiential Analytics Approach, With Embedded Training & Knowledge Immersion Framework

Analyttica® is a Registered
Trademark of Analyttica
Datalab
TREASURE HUNT® is A
Registered Trademark of
Analyttica Datalab
TEXIGHT® is a Registered
Trademark of Analyttica
Datalab
Data Science in Motion® is
a Registered Trademark of
Analyttica Datalab
All Analyttica® logos are
Registered Trademarks of
Analyttica Datalab

People & Culture

As a company, we believe in working hard and letting our passion drive us to dream high and achieve higher. We inspire innovation through freedom of thought and creativity, and pursue excellence while ensuring that our integrity and ethical foundation remain strong. Honesty, determination, and perseverance form the core of our value system. Analyttica’s versatile talent fulfils our value proposition by taking on fresh challenges and delivering solutions that blend skill and intuition (science and art). Understanding the customer/partner mindset helps us provide technology enabled scientific solutions at scale for sustainable business impact.

The Team

Rajeev Baphna

CEO, Founder

Strategic Leadership and Vision Management of Overall Partnerships Executive Relationship Management Business Development Analytical SME and Thought Leadership.

Rajeev Baphna

CEO, Founder

Satyamoy Chatterjee

Executive Vice President

Thought Leadership Analytical SME Management of Analytical Delivery/Services Client development and relationships Lead Analytical Solutions / Practice Areas

Satyamoy Chatterjee

Executive Vice President

Rupal Baphna

Chief Administrative Officer

Management of Administrative Functions and Services. Operations Management. Talent and Culture.

Rupal Baphna

Chief Administrative Officer

Pradeep Sashidhara

Chief Technology Officer

Hacker Innovator Passionate Programmer

Pradeep Sashidhara

Chief Technology Officer

Case Studies - Impact

Optimization of Internal Sales Team’s Operation to Improve the Outcomes

For the US based EHR service Provider, with $500 MM annual revenue, outbound pre sales team use external marketing lead list and used to randomly select the prospects to reach out for product demo. Our ML based classification model helped identify the prospect leads who are high likely to respond positively.

50%

Conversion Rate

40% Operation Cost Reduction

Identification of Potential Distributor Dynamics for New Market

US based vehicle manufacturer selling 800M vehicles per year wanted to enter a new market and grow their distributor network aggressively.
A deep dive descriptive and visual analysis was performed on the distributors from targeted market based on sales, service ratings, inventory management and customer engagement.

Top 3 distributors were identified for the client to engage

Optimization Strategy for Direct Mail Marketing Campaign

US based automobile service & parts provider wanted to establish a data-driven framework for optimally targeting its customer for next set of marketing campaigns, Analyttica provided a one stop analytics framework that can maximise ROI off marketing campaign using analysis of sales and response behaviour through statistical modelling techniques.

17%

Target Volume Reduction

Media Mix Modelling A Major Automobile Brand

One of world’s major car manufacturing company wanted to identify the relative impact of ‘Media’, ‘Messaging’ and ‘Brand Equity’ on one of their major brands of vehicles. Using a pooled modelling approach Analyttica provided evaluated the marketing spend with their incremental effectiveness. A Year-on-Year analysis showed that they have reached a saturation level with respect to traditional media channels and should more focus on new channels like online and digital.

Improving Satisfaction Level for Customers of a World-Wide Hotel Chain

The Client, providing service to over 20MM guests worldwide, wanted analytics driven process to identify the scope of improving customer satisfaction level through better service.
Analyttica’s sentiment engine could analyse customer reviews from social medial handles to identify negative reviews with the help of NLP in almost real time and send them to respective team to resolve.

Reserved 5 FTE, Saved~$2MM expenses. Customer satisfaction score Up by 10 bps

Banking & Financial Services

Prospect Targeting through Next Generation Analytical Framework

Banking & Financial Services

Portfolio Risk Mitigation through Borrower Segmentation

Banking & Financial Services

Customized Offer Design to Retain Existing Customers

Banking & Financial Services

Risk optimisation of acquired customers to control overall risk of the portfolio

Banking & Financial Services

Loan cross-sell opportunities to the deposit customers of a bank

Banking & Financial Services

Prevention of low-risk balance consolidation from the client’s books

Health Care

Optimization of Internal Sales Team’s Operation to Improve the Outcomes

Automobile

Identification of Potential Distributor Dynamics for New Market

Automobile

Optimization Strategy for Direct Mail Marketing Campaign

Automobile

Media Mix Modelling A Major Automobile Brand

Hospitality

Improving Satisfaction Level for Customers of a World-Wide Hotel Chain

News & Events

EVENTS

It’s an honor for us to be nominated for “Aegis Graham Bell Awards - The Largest Innovation Award” under the category of “Innovation in Artificial Intelligence.”

Aegis Graham Bell Awards are intended to promote Innovations in the IT, Telecom, SMAC domain, and Exponential Technologies to provide recognition for outstanding contributions by the innovators.

Our advanced AI/ML Platform Analyttica TreasureHunt (ATH) Precision got nominated under the category of “Innovation in Artificial Intelligence” for “Aegis Graham Bell Awards - The Largest Innovation Award”

ATH Precision is an Innovative Experiential analytics and ML Platform that offers a powerful ecosystem for business integrated analytics.

EVENTS

Meet us at our booth at Machine Learning Developers Summit 2020 (MLDS), Bengaluru, 22nd -23rd January

MLDS conference features 50+ focused sessions, keynotes and workshops by some of the foremost minds from the field of machine learning.

It covers both the technical and business aspect of this emergent technology.

Our teams will be showcasing our award winning platform, Analyttica TreasureHunt(ATH) Precision, which is an Innovative Experiential analytics and ML Platform that offers a powerful ecosystem for business integrated analytics. Our teams will be sharing its applications and the impact created for various enterprises.

EVENTS

We are thrilled to partner as Exhibit & Community sponsor at DataHack Summit, 2019 organised by Analytics Vidhya.

DataHack Summit is India’s largest Applied Artificial Intelligence and Machine Learning Conference.

Analyttica TreasureHunt(ATH) will be exhibiting ATH – Precision, which is an Innovative Experiential analytics and ML platform that offers a powerful ecosystem for business integrated analytics. ATH – Precision’s microservices & docker based architecture enables swift integration within any environment (cloud or on-prem) and empowers everyone (Business Managers & Data Scientists alike) to apply data science The ability to operationalize the solutions at scale with a single click, enables the organization to maximize the ROI from their data assets at 2X the speed and 100% accuracy.

EVENTS

Meet us at Innovator Pavilion Booth P15. At the Strata Data Conference, New York, 23-26 September 2019.

Analyttica TreasureHunt(ATH) will be exhibiting ATH – Precision, which is an Innovative Experiential analytics and ML platform that offers a powerful ecosystem for business integrated analytics. ATH – Precision’s microservices & docker based architecture enables swift integration within any environment (cloud or on-prem) and empowers everyone (Business Managers & Data Scientists alike) to apply data science The ability to operationalize the solutions at scale with a single click, enables the organization to maximize the ROI from their data assets at 2X the speed and 100% accuracy.

Strata Data Conference is where cutting-edge science and new business fundamentals intersect—and merge. It's a deep dive into emerging techniques and technologies.

EVENTS

Join our Exec Vice President, Satyamoy Chatterjee as he delivers keynote at Cypher on 18 Sep, 2019.

Satyamoy will be speaking about our innovative platform Analyttica TreasureHunt SimuLab at Cypher.
Cypher is a 3 day conference for AI and data science professionals & innovators. The conference will be at Hotel Radisson Blu, Bengaluru.

PAST EVENTS

Analyttica was at Chief Analytics Officer, Fall analytics event organised by Corinium at Boston, October 8-11, 2018.

Our teams showcased our product, Analyttica TreasureHunt in the quick fire session at Chief Analytics Officer event starting from 8-11 October, 2018. The conference took place at the Seaport Hotel & World Trade Centre.

EVENTS

We are thrilled to partner as Exhibit & Community sponsor at DataHack Summit, 2019 organised by Analytics Vidhya.

EVENTS

Meet us at Innovator Pavilion Booth P15. At the Strata Data Conference, New York, 23-26 September 2019.

EVENTS

Join our Exec Vice President, Satyamoy Chatterjee as he delivers keynote at Cypher on 18 Sep, 2019.

PAST EVENTS

Analyttica was at Chief Analytics Officer, Fall analytics event organised by Corinium at Boston, October 8-11, 2018.

EVENTS

Meet us at our booth at Machine Learning Developers Summit 2020 (MLDS), Bengaluru, 22nd -23rd January.

EVENTS

It’s an honor for us to be nominated for “Aegis Graham Bell Awards - The Largest Innovation Award” under the category of “Innovation in Artificial Intelligence.”

Leading Thoughts

Blog

Understanding SHAP(XAI) through LEAPS

by Lakshmi E | Assistant Vice President, Client Solutions

SHAP stands for SHapley Additive exPlanations. Shap is an explainable AI framework derived from the shapley values of the game theory. This algorithm was first published in 2017 by Lundberg and Lee...

Blog

Demystifying LIME (XAI) through Leaps

by Lakshmi E | Assistant Vice President, Client Solutions

Explainable AI (XAI) refers to methods and techniques in the application of artificial intelligence technology such that the results of the solution can be understood by human experts....

Blog

Scope and Future of Business Analytics in the Indian Markets

by Prashant Dixit | Principal Analyst

In recent times, Business Analytics has been an area of key focus in most industries. With multitude of data floating in all verticals of a business, such as marketing...

Blog

My journey with Text Analyttics – From R to ATH

by Saurabh Singh | Analyst, Client Solutions

Text Analytics, also known as Text Mining, is a technique used to derive insights from text data. The field has picked up some traction in review and customer analysis...

Blog

Data Science – Myth Vs Reality

by Nikhil Nene | Principal Analyst, Client Solutions

In this age of easy access to high speed networks, the volume of information we come across daily through different media is enormous, but the reality is what comes across information to us most of the time has a lot of clutter added to it...

Blog

The Art of Communication in Data Science – through the lens of experience

by Subhadra Dutta | Assistant Vice President, Client Solutions

Communication is of paramount importance in every aspect of our lives. Data science is no exception...

Blog

Why did we build Analyttica TreasureHunt?

by Rajeev Baphna | Founder and CEO - Analyttica Datalab Inc.

We are in the middle of a data explosion that started decades ago with the advancement of technology, computing, storage...

Blog

Gearing up for a career in Data Science? Don’t forget the Intangibles

by Subhadra Dutta | Assistant Vice President, Client Solutions

Are you wondering about the hype around Data Science? Data says that it’s not a hype anymore. Glassdoor released...

Blog

Analytics – Can We Do Without It?

by Satyamoy Chatterjee | Sr. Vice President, Head of Client Solutions

At the risk of sounding “non- philanthropic”, the goal of any company is to make profit for its stake-holders (Of-course the CSR activities need to be respected and adhered to)...

Blog

Can Analytics Help In Overcoming The Confirmation Bias?

by Satyamoy Chatterjee | Sr. Vice President, Head of Client Solutions

“The art of thinking clearly” by Rolf Dobelli is one of my favourite reads of recent times. Amongst many pearls of wisdom stitched...

Blog

Microsoft R or Open Source R – Which Suits You the Best

by Tathagata Mukhopadhay | Asst. Vice President, Client Solutions

R, the open source statistical software, is gaining popularity in the world of analytics very fast. Over last few years companies...

Blog

Scope and Future of Business Analytics in the Indian Markets

Blog

My journey with Text Analyttics – From R to ATH

Blog

Data Science – Myth Vs Reality

Blog

The Art of Communication in Data Science – through the lens of experience

Blog

Why did we build Analyttica TreasureHunt?

Blog

Gearing up for a career in Data Science? Don’t forget the Intangibles

Blog

Analytics – Can We Do Without It?

Blog

Can Analytics Help In Overcoming The Confirmation Bias?

Blog

Microsoft R or Open Source R – Which Suits You the Best

Awards & Recognition

Client Testimonials

Head of Data Science

We have been working with Analyttica for the last year identifying, designing and delivering data-driven analytical solutions for three of our key business initiatives. Throughout the course of our engagement, they developed domain knowledge of the Student Loan business and effectively combined that with their analytical acumen to develop highly impactful solutions for us.

Large Student Loan Servicer in USA

Chief Risk Officer

"My team had a very good experience working with Analyttica. The team was quick to understand the work requirements and tools ownership of the projects. They were extremely efficient and had quick project turnarounds.
In our start-up environment, the Analyttica team quickly learned the data nuances and proactively worked towards setting up the Risk reporting structure which helped to track key risk parameters like Delinquency, Fraud, First pay default, Charge off’s, etc. over multiple dimensions on a weekly/monthly basis."

New Age Financial Company in USA

Head of Data Science

"I have been working with the Analyttica team for more than four years now. It has been a fantastic experience. They are extremely responsive and take on every assignment with complete ownership.
They have been involved in projects related to campaign selection for Personal Loans and WM products, modelling and business analysis related to the banking portfolio and prospect level analysis. They built models related to the WM propensity and an Online affinity model for Pil selection – both of which are being used for prospect targeting by our business and have given us good results."

Mid-sized Bank in Germany

Manager

I worked directly with the Analyttica team the entire time, as did a number of our marketing and risk analysts. A key to our success was Analyttica’s human resource quality. It has been a great experience working with Analyttica. Our company has grown and profited from our collaboration, and our analysts have grown professionally. I recommend Analyttica whole heartedly.

Marketing Analytics Mid-Sized Financial Company in USA

Director-Analytics

We have been engaged with Analyttica for almost a year and using their experiential analytics platform, “Analyttica TreasureHunt® Precision” to set up our “Analytics Eco-System” to expedite our data analytics adoption journey at a greater speed. Through Analyttica TreasureHunt® Precision, they have developed powerful “Artificial Intelligence” based solutions which are deployed at scale in our organization and enabling end business users to make data-driven decisions in their day to day work. Our business functions are leveraging these AI solutions to improve the efficiency and effectiveness of daily operations.
We would recommend Analyttica TreasureHunt® Precision for enterprises to adopt to accelerate their AI journey and start realizing business impact faster and better.

Largest EHR software provider in USA

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