Head of Data Science

Large Student Loan Servicer in USA

We have been working with Analyttica for the last year identifying, designing and delivering data-driven analytical solutions for three of our key business initiatives. Throughout the course of our engagement, they developed domain knowledge of the Student Loan business and effectively combined that with their analytical acumen to develop highly impactful solutions for us.

They developed a portfolio segmentation to help differentiate the risk levels of the portfolio, which then enabled us to redesign our risk mitigation program. They also developed a proactive retention model designed to help us retain our best customers.  Their efforts have proactively engaged various teams within our organization, provided work with high quality and integrity, and developed a bond of trust among many teams within the company.

Manager

Marketing Analytics Mid-Sized Financial Company in USA

I worked directly with the Analyttica team the entire time, as did a number of our marketing and risk analysts.  A key to our success was Analyttica’s human resource quality. It has been a great experience working with Analyttica.  Our company has grown and profited from our collaboration, and our analysts have grown professionally.  I recommend Analyttica whole heartedly.

They listen, seek to understand, want to help, and take ownership of their work.  They quickly learned our data systems and structures.  They are enormously competent, and their guidance and recommendations always speaks to our needs – their work is very effective for us.  They have high integrity and earned our confidence again and again.

Key strategic functionalities Analyttica developed for us are: superior targeting models (prospects and existing customers) and campaign optimization.  The targeting models involved principal components analysis, information value assessment, decision trees and evaluation of competing models, as well as testing design, execution, and outcomes assessment.  The resultant go-to-market targeting has proven highly effective for us and has become our SOP.

Campaign optimization involved methods for campaign design to maximize volume, yield and profit (and the trade-offs between them), and included a parameterized life time value of the customer.  The resultant method gives us the power to tune our campaign spend to any of our KPI targets any given month, and is operationally simple to execute.

In addition to these strategic successes, Analyttica has streamlined our backend data crunching for reporting and analysis through improved relational logic and data mapping routines, automated compilations, and dashboards.  It’s far easier to get precise, comparable data sets now, either structured or ad hoc.  On the risk analytics side, they created vintage analytics, customer profiling and risk MIS for us.

Head of Data Science

Mid-sized Bank in Germany

I have been working with the Analyttica team for more than four years now. It has been a fantastic experience. They are extremely responsive and take on every assignment with complete ownership.

They have been involved in projects related to campaign selection for Personal Loans and WM products, modelling and business analysis related to the banking portfolio and prospect level analysis. They built models related to the WM propensity and an Online affinity model for Pil selection – both of which are being used for prospect targeting by our business and have given us good results.

They elaborated a geographical segmentation which allows optimization of the campaign selection based on individual regional situations. They possess deep domain knowledge and my team is extremely happy with their proactive approach, quality and timeliness of deliverables.

I trust their deliverables and value their suggestions related to projects.

I consider Analyttica as my extended team and it’s an absolute pleasure having them part of my team. I wish Analyttica all the best and look forward to many more years of engagement with them!

Chief Risk Officer

New Age Financial Company in USA

My team had a very good experience working with Analyttica. The team was quick to understand the work requirements and tools ownership of the projects. They were extremely efficient and had quick project turnarounds.

In our start-up environment, the Analyttica team quickly learned the data nuances and proactively worked towards setting up the Risk reporting structure which helped to track key risk parameters like Delinquency, Fraud, First pay default, Charge off’s, etc. over multiple dimensions on a weekly/monthly basis.

The team has strong analytical and technical skills. The team is proficient in R, SQL and SAS. The team worked closely with my internal team to automate the entire reporting in DOMO. I value the association of my organization with Analyttica and wish them all the very best!