About Us

We at Analyttica

Insight . Innovation . Impact

As a company, we believe in working hard and letting our passion drive us to dream high. We inspire innovation through freedom of thought and creativity, and pursue excellence while ensuring that our integrity and ethical foundation remain strong.

Honesty, determination and perseverance form the core of our value system. Analyttica’s versatile talent fulfils our value proposition by taking on fresh challenges and delivering solutions that blend skill and intuition (science and art). Understanding the consumer mindset helps us provide scientific solutions for sustainable business impact.


We are a set of experts applying our expertise, experience to work in close collaboration with our customers; and we make sure our efforts & vision turns into a tangible value to our customers.

The Leaders

  • Rajeev Baphna

    Founder, Chief Executive Officer

    Rajeev Baphna

    CEO, Founder

      • Strategic Leadership and Vision
      • Management of Overall Partnerships
      • Executive Relationship Management
      • Business Development
      • Analytical SME and Thought Leadership.

    Rajeev Baphna

    30+ years of global corporate experience, and analytical industry leadership across multiple continents.

    Executive leadership and management roles in partnering with global clients in North America, Asia Pacific, Europe/Middle East, and Mexico.

    Extensive abilities to create and lead talent in the field of analytics, and apply expert skills for relevant business impact.

    Prior experience in designing innovative/ patented solutions in the engineering and manufacturing industries, and for the United States’ Navy.

    Recognized globally for leadership excellence in both academia and corporate worlds.

    Specializes in the fields of advanced analytical solutions and their applications, consumer analytics’ strategy and execution, training across the analytical spectrum; and creation of world class analytical centers of excellence/culture.

    Professional competencies in business development, PnL management and growth, asset and liabilities management, and portfolio and channel optimization across industries.

    MS Electrical/Computer Engr. – University of Illinois at Urbana Champaign.

    MBA International Management – Thunderbird, AGSIM, Phoenix, USA

  • Satyamoy Chatterjee

    Executive Vice President, Head of Client Solutions

    Satyamoy Chatterjee

    Executive Vice President, Head of Client Sol.

      • Strategic Leadership and Vision
      • Management of Overall Partnerships
      • Executive Relationship Management
      • Business Development
      • Analytical SME and Thought Leadership.

    Satyamoy Chatterjee

    15+ years of corporate experience in banking and financial services (BFS) industry in large multinational organizations.

    Hands on leader applying impactful analytical solutions to business challenges across lines of businesses both in the asset and liability side of BFS sector in global markets.

    Intense experience in developing and implementing marketing analytics strategies for customer life cycle management.

    Expertise in tools and techniques across the analytical continuum- MIS & reporting, automation, business analysis, program read & refinement, design of experiments, predictive modeling, clustering and segmentation.
    Length of experience in hiring, coaching and developing talent.

    Functional expertise across consumer financial lending products – credit cards, personal loans, mortgage & home equity lines of credit.

    Recipient of several project and client excellence awards.

    Trained in different levels of corporate leadership and executive development programs.

    Industry Solutions in Consumer Banking.

    Analytics for Marketing.

    Customer Life-cycle Management.

    MS Industrial Engr. – Wichita State University, Kansas, USA.

    Executive General Management – Indian Institute of Management, Bangalore, India.

  • Rupal Baphna

    Chief Administrative Officer

    Rupal Baphna

      • Management of Administrative Functions and Services. 
      • Operations Management. 
      • Talent and Culture.

    13 years in Project Management, Design and Implementation of Projects.

    10 years of volunteer work in Education, Personality & Skill Development and Conflict Management (worked with children and special needs children).

    Manage administrative functions across departments (Finance, HR, Admin, PR, Facilities, Legal, etc.).

    Establish employee engagement and betterment strategies.

    Streamline and manage start-up based issues.

    Strategize and plan legal, finance and administrative functions.

    Initiate efficient and effective management within teams.

    Manage written communication, PR and soft skills training.

    Bachelor of Architecture, University of Pune.

    Certificate Courses in Psychology.

  • Pradeep Sashidhara

    Chief Technology Officer

    Pradeep Sashidhara

    Chief Technology Officer

      • Hacker
      • Innovator
      • Passionate Programmer

    Pradeep Sashidhara

    20 years of experience covering the whole gamut of software development.

    Building and leading high performance teams to implement and manage complex IT designs.

    Developed software for demand forecasting and pricing analytics for the hotel industry.

    Expertise in architecting and developing large scale transactional systems on the cloud.

    Expertise in Devops including working knowledge of Docker and automated deployment using Ansible.

    Hands on with software development, polyglot programmer in terms of software tools and technologies.

    Competent in providing technology vision and guidance to the team

    Proficient in lean and agile software development processes.

    Proficient in architecting software solutions

    Managing the software development process

    Managing / Capacity Planning the infrastructure (hardware) for the company

    B-Tech Computer Science & Engineering, IIT Kharagpur

    PG Diploma, Machine Learning & AI, IIIT Bangalore

The Management

  • Tanmoy Das

    Assistant Vice President, Client Solutions

    Tanmoy Das

      8+ years of corporate experience in Banking and Financial Services(BFS) focusing on Consulting and project delivery, for a top 5 US Bank.

      Developed COGNOS framework for automated reporting for key financial metrics of credit card portfolio. It streamlined the reporting standards and automated the reports with key financial parameters for higher managements.

      Developed a framework for acquisition and promotional sales campaign tracking. The framework could capture the performance for more than 100 campaigns in every month and compare the campaign effectiveness.
      Expertise in Spend disengagement model building, recognizing customer’s transaction behavior for NA Credit Cards.

      In-depth knowledge of analytical techniques like diagnostic, descriptive, and predictive and prescriptive analytics, including data modelling, segmentation, modelling, forecasting, and others.

      Financial Services – Credit Cards.

      Marketing Analytics.

      MIS Reporting.

      Portfolio Analytics.

      Cards Transaction data analysis.

      BI reporting/Visualization.

      M.Tech. Industrial Engineering and Management, Indian Institute of Technology, Kharagpur, India.

      B.E. Product Engineering, Jadavpur University, Kolkata, India.

    • Tathagata Mukhopadhay

      Assistant Vice President, Client Solutions

      Tathagata Mukhopadhay

        15 years of Business Analytics experience across industry verticals.

        Extensive experience in analytics across different business domains, viz., Banking, Insurance, Retail, Media and Telecommunications.

        Played role of subject-matter expert in various statistical and analytical domains across multiple organizations.
        Areas of expertise include Predictive Modelling, Data Mining, Business Forecasting, Credit Card Analytics, Retail Analytics, Marketing Analytics, Campaign Analytics, Customer Segmentation, Strategy Optimization, Web Analytics, Visual Analytics, Text Mining, etc.

        Brings to the table a vast experience in innovative as well as traditional uses of statistical/ analytical tools like SAS, R, SPSS, Tableau, Matlab, PolyAnalyst, Clarabridge, etc.

        Six-sigma Green Belt Certified.

        Statistical Modeling.

        Customer Segmentation.

        Customer Analytics.

        Design and Development of Analytical Solutions.

        Analytics Thought Leadership.

        Strong Statistical Knowledge.

        Tool Agnostic Implementation of Analytical Solutions.

        MS Statistics, University of Calcutta, India.

        Executive Program in Management, Indian Institute of Management, Calcutta, India.

      • Madhav Kaushik

        Assistant Vice President, Client Solutions

        Madhav Kaushik

          10+ years of corporate experience in Banking and Financial Services (BFS) focusing on consulting and project delivery.

          Developed Rep-Customer engagement frameworks for benchmarking Rep performance. The engagement metrics were widely adopted across the organization as a single measure of customer engagement.

          Developed merchant level data frameworks for a credit card industry regulator to set up their merchant analytics reporting for their clients.

          Expertise in usage of statistical modelling techniques to predict the response likelihood of customers and optimally target customers for ROI maximization.

          In-depth knowledge of analytical techniques like diagnostic, descriptive, predictive and prescriptive analytics, including data modelling, segmentation, statistical modelling.

        Financial Services – Wealth Management.

        Marketing Analytics.

        Business Reporting.

        Customer Analytics.

        Product Analytics.

        Cards Transaction data analysis.

        M.A. Economics – Gokhale Institute of Politics and Economics, Pune, India.

        B.A. (Hons) Economics – Delhi University, New Delhi, India.

      • Lakshmi E

        Assistant Vice President, Product Development

        Lakshmi E

          13+ years of experience in software product development.

          Successfully delivered projects to multinational clients in the automotive and financial domains.

          Worked on various technologies with expertise in object oriented programming languages, SQL & Graph databases, Shell & Perl scripting.

          Experienced in managing and leading teams.

          Certified Project Management Professional (PMP)® with experience in Project & Delivery Management.

          Rich experience in handling projects through the complete project lifecycle in both agile and waterfall models.

          End-to-end Development & Maintenance of Software Products.

          System Integration and Testing/QA.

          Learn and Embed New Technologies into Software Products.

          BE Electronics, Dr. Ambedkar Institute of Technology, India.


        • Prashant Dixit

          Principal Analyst

          Prashant Dixit

            8+ years of experience in helping fortune 500 clients (across the geographies) in data driven business decisions making.

            Bring in cross industry experience of BFSI, Online search advertising, Retail and Pharmaceutical.

            Worked on wide range of project in analytical spectrum, varying from Descriptive, Inquisitive, Predictive and Prescriptive nature of projects.

            • End to end support in migrations of online search business across platforms post-merger of 2 search engines by performing below analytical analysis.
              • Complete migrations of existing customer base, stabilizing the business.
              • Drive adoption of new features by customers to increase CTR.
              • Customer acquisition in new geographies and migration from one to other.
              • Improve Ad quality for SEO.
              • Seasonal analysis to monetize the increased supply.
              • Increase share of wallet of advertisers.
              • Partnership with new publisher to power their search traffic (million dollar deal).
              • Performance measurement of new experiments to improve marketplace performance.

              • Helped largest loan servicer in US in understanding their borrowers better by developing multiple segmentation schemes using On-Us and Off-Us data.
              • Helped world’s 2nd largest Search Engine in data driven decision making across business groups like Marketplace, Advertisers, Users, Publishers, Network.
              • Helped world’s largest Pharmacy-Retail store chain in strategizing store remodelling across cities, measure stores performance across customer segments, effects of new features, prepared a detailed case to recommend remodelling of other stores as well, loyalty campaign measurement.

            Strong experience of developing and leading global offshore delivery team.

            Proven track record of setting up effective BI teams for businesses which enables quick turn-around in solving muddy-fuzzy business problems.

            Strong working experience of data structure, data flow and different types of data (by virtue of cross industry leverage).

            Working experience of SQL, SAS, MS Office suit, VBA, Visual Studio, Scope, Basic R.

            Customer segmentation.

            Digital Analytics.

            Online Search Advertising Analytics.

            Business Intelligence.

            Retail Store Analytics.

            BE Electronics, VMKV Engineering College, Salem, TN, India.

          • Charuchandra C

            Sr. Automation Engineer

            Charuchandra C

              9 years of experience in the field of Quality Assurance

              • Creation of test plans and test artifacts
              • Implementation of cutting edge quality automation tools
              • Evaluate and communicate the yield of new and existing QA processes
              • Review user interfaces for conformity and functionality
              • Efficiently automate test cases across all functional areas of our products
              • Review product user interface for conformity to design guidelines
              • Find, isolate, document, regress, and track bugs through resolution
              • Interpret and report testing results, and be a vocal proponent for quality in every phase of the development process
              • Worked with Software Development Engineers to understand the overall technical architecture and how each feature is implemented
              • Handled teams spread over the globe, improvised liaison and infused baseline quality checks across multiple vendors

              Automation Testing

              API Testing

              Performance Testing

              Manual Testing

              MCA from Bangalore University, Karnataka.

            • Bharath S

              Principal Analyst, Client Solutions

              Bharath S

                6+ years of experience in financial data analysis for consumer banking (asset & liability) focusing on project management and execution .

                • Experience in campaign optimization analysis , campaign level forecasting and tracking.
                • In depth knowledge of web analytics using Google Analytics data . Worked on the web analytics for a German Bank , combining offline customer data with online behaviour and using the same for multiple CRM initiatives.
                • Hands-on experience in developing models for instalment loan/wealth management products cross sell
                • Experience in predictive modelling and segmentation, balance sheet reconciliation
                • Extensive experience of tools such as Base SAS, SAS Enterprise Miner, SQL, VBA, R, Python

                Financial Services – Credit Cards, Personal loans, Student Loans

                Marketing Analytics

                Digital Analytics

                Masters in Information Technology from IIIT Bangalore, Bangalore.

              • Pallavi Goswami

                Principal Analyst, Client Solutions

                Pallavi Goswami

                  8+ years of corporate experience in Banking and Financial Services(BFS) with 6+ years focused on data driven business decision making.

                  • Developed multi segment framework for a client across most sales driven loan products. This made the monthly product offering more efficient by selecting right customer mix basis their risk and response behavior.
                  • Well versed with analysing customer behavior by focussing on past purchases, delinquency patterns, repayment patterns and hence developing necessary strategies around the same .
                  • Worked with retail clients to analyse the sales across their different stores and optimizing the profitability.
                  • Expertise in tools like R, SQL, SAS and methodologies like predictive modelling and segmentation etc.

                  Marketing Analytics

                  Portfolio Analytics

                  Customer Analytics

                  M.B.A , Marketing and Operations – ICFAI Business School, Bangalore, India.

                • Amrit Bhat
                  Amrit Bhat


                  Amrit Bhat

                    Working as a part of the Client Solutions team, involved in developing an experiential learning web based platform for clients in the B2B and B2C engagements. Implementing analysis and machine learning functionality for their core product and backend development projects. Technologies used are Python, JavaScript and ML functional libraries such as NLTK, Scikit-Learn.

                    • Have worked as a part of the technical team where we dealt with tender data using Natural Language Processing analysis to explore patterns from textual data

                    Software Development (Python, Java)

                    Machine Learning & Predictive Analytics


                    Statistical Modelling

                    Hackathons and Competitive Coding

                    B.E., PES Institute of Technology, Bangalore, Computer Science and Engineering

                  • Varun Shrivastava

                    Sr. Business Analyst, Client Solutions

                    Varun Shrivastava

                      Over 5 years of experience in consulting to Fortune 500 companies to solve complex business problems using data driven decision making

                      • Worked extensively across BFSI and Retail verticals across geographies
                      • Portfolio management, Customer Targeting and curbing attrition for the Largest Student Loan Provider in the US
                      • Optimized end-to-end Call Centre operations
                      • Customer Acquisition in multiple geographies by driving digital marketing campaigns for the Largest Auto-Insurance companies
                      • Optimizing transportation routes and NTL bidding pricing for the Largest Home Improvement Retailer
                      • Forecasting Demand and inventory for 1000+ stores

                      Internalization of Data Driven Decision making in organization

                      Store Operation and Transportation Optimization

                      Machine Learning

                      Time Series Forecasting

                      Segmentation and Classification Algorithms

                      B.E. (Hons.) from Rajiv Gandhi Proudyogiki Vishwavidhayala, Bhopal (M.P.)

                    Our Culture

                    Nurturing Science and Intution

                    As a company, we believe in working hard and letting our passion drive us to dream high. We inspire innovation through freedom of thought and creativity, and pursue excellence while ensuring that our integrity and ethical foundation remain strong.

                    Honesty, determination and perseverance form the core of our value system. Analyttica's versatile talent fulfils our value proposition by taking on fresh challenges and delivering solutions that blend skill and intuition (science and art). Understanding the consumer mindset helps us provide scientific solutions for sustainable business impact.

                    Contact Us

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