About Us

We at Analyttica

Insight . Innovation . Impact

As a company, we believe in working hard and letting our passion drive us to dream high. We inspire innovation through freedom of thought and creativity, and pursue excellence while ensuring that our integrity and ethical foundation remain strong.

Honesty, determination and perseverance form the core of our value system. Analyttica’s versatile talent fulfils our value proposition by taking on fresh challenges and delivering solutions that blend skill and intuition (science and art). Understanding the consumer mindset helps us provide scientific solutions for sustainable business impact.

People

We are a set of experts applying our expertise, experience to work in close collaboration with our customers; and we make sure our efforts & vision turns into a tangible value to our customers.

The Leaders

  • Rajeev Baphna

    CEO, Founder

    Rajeev Baphna

    CEO, Founder

      • Strategic Leadership and Vision
      • Management of Overall Partnerships
      • Executive Relationship Management
      • Business Development
      • Analytical SME and Thought Leadership.

    Rajeev Baphna

    30+ years of global corporate experience, and analytical industry leadership across multiple continents.

    Executive leadership and management roles in partnering with global clients in North America, Asia Pacific, Europe/Middle East, and Mexico.

    Extensive abilities to create and lead talent in the field of analytics, and apply expert skills for relevant business impact.

    Prior experience in designing innovative/ patented solutions in the engineering and manufacturing industries, and for the United States’ Navy.

    Recognized globally for leadership excellence in both academia and corporate worlds.

    Specializes in the fields of advanced analytical solutions and their applications, consumer analytics’ strategy and execution, training across the analytical spectrum; and creation of world class analytical centers of excellence/culture.

    Professional competencies in business development, PnL management and growth, asset and liabilities management, and portfolio and channel optimization across industries.

    MS Electrical/Computer Engr. – University of Illinois at Urbana Champaign.

    MBA International Management – Thunderbird, AGSIM, Phoenix, USA

  • Satyamoy Chatterjee

    SVP, Head of Client Solutions

    Satyamoy Chatterjee

    SVP, Head of Client Solutions

      • Strategic Leadership and Vision
      • Management of Overall Partnerships
      • Executive Relationship Management
      • Business Development
      • Analytical SME and Thought Leadership.

    Satyamoy Chatterjee

    15+ years of corporate experience in banking and financial services (BFS) industry in large multinational organizations.

    Hands on leader applying impactful analytical solutions to business challenges across lines of businesses both in the asset and liability side of BFS sector in global markets.

    Intense experience in developing and implementing marketing analytics strategies for customer life cycle management.

    Expertise in tools and techniques across the analytical continuum- MIS & reporting, automation, business analysis, program read & refinement, design of experiments, predictive modeling, clustering and segmentation.
    Length of experience in hiring, coaching and developing talent.

    Functional expertise across consumer financial lending products – credit cards, personal loans, mortgage & home equity lines of credit.

    Recipient of several project and client excellence awards.

    Trained in different levels of corporate leadership and executive development programs.

    Industry Solutions in Consumer Banking.

    Analytics for Marketing.

    Customer Life-cycle Management.

    MS Industrial Engr. – Wichita State University, Kansas, USA.

    Executive General Management – Indian Institute of Management, Bangalore, India.

  • Rupal Baphna

    CAO

    Rupal Baphna

      • Management of Administrative Functions and Services. 
      • Operations Management. 
      • Talent and Culture.

    13 years in Project Management, Design and Implementation of Projects.

    10 years of volunteer work in Education, Personality & Skill Development and Conflict Management (worked with children and special needs children).

    Manage administrative functions across departments (Finance, HR, Admin, PR, Facilities, Legal, etc.).

    Establish employee engagement and betterment strategies.

    Streamline and manage start-up based issues.

    Strategize and plan legal, finance and administrative functions.

    Initiate efficient and effective management within teams.

    Manage written communication, PR and soft skills training.

    Bachelor of Architecture, University of Pune.

    Certificate Courses in Psychology.

The Management

  • Satyabrata Samantha

    Vice President, Client Solutions

    Satyabrata Samantha

      • Management of Analytical Delivery/Services.
      • Management of Client Relationships.
      • Business RoI and Solution Definition.
      • Analytical SME and Thought Leadership.
      • Business Development.

    12+ years of multi-country experience in the financial services industry with a focus on advisory, consulting and services delivery.

    In-depth understanding of the consumer finance industry in markets like North America, Mexico and Australia.
    Lead modeler, managing teams of model developers, validation and governance, for global markets.

    Deep experience in development of advanced analytics competencies in predictive modeling and geo-spatial analytics.

    Experience in building and leading high performing teams to deliver impactful analytical solutions for consumer lending, wealth management portfolios, and retail industry.

    Statistical Modeling & Advanced Analytics.

    Consumer Banking & Wealth Management.

    Client Relations and Delivery.

    MA Economics, Jawaharlal Nehru University, New Delhi, India.

    BA Economics, Presidency College, India.

  • Subhadra Dutta

    Assistant Vice President, Client Solutions

    Subhadra Dutta

      • Management of Analytical Delivery/Services
      • Management of Client Relationships
      • Business RoI and Solution Definition
      • Analytical SME and Thought Leadership
      • Business Development.

    12+ years of corporate experience in banking and financial services (BFS) industry with a focus on advisory, consulting and project delivery.

    Expertise in conceptualizing and designing analytical solutions Product Solutions and Rewards Analytics across consumer banking products, especially credit cards.

    Experience in FP&A reporting across internal and external (investor relations, competitive bench marking) reporting and analytics.

    Experience in building and leading high performing teams to deliver impactful analytical solutions for consumer lending portfolios, across key markets in North America.

    In-depth knowledge of tools and advanced analytical techniques across the analytical continuum – Predictive Modeling and Segmentation, Campaign Design and test & learn, Marketing Measurement & Optimization, Forecasting and Business KPI Reporting.

    Extensive experience in SQL, and SAS family of tools like Base SAS, SAS E-miner, Financial systems database like Hyperion tools.

    Advanced Analytical Techniques.

    Rewards Analytics.

    Masters in Economics from JNU, New Delhi, India.

    B.Sc. Economics from St. Xavier’s College, Calcutta, India.

Team

  • Tathagata Mukhopadhay

    Asst. Vice President, Client Sol.

    Tathagata Mukhopadhay

      15 years of Business Analytics experience across industry verticals.

      Extensive experience in analytics across different business domains, viz., Banking, Insurance, Retail, Media and Telecommunications.

      Played role of subject-matter expert in various statistical and analytical domains across multiple organizations.
      Areas of expertise include Predictive Modelling, Data Mining, Business Forecasting, Credit Card Analytics, Retail Analytics, Marketing Analytics, Campaign Analytics, Customer Segmentation, Strategy Optimization, Web Analytics, Visual Analytics, Text Mining, etc.

      Brings to the table a vast experience in innovative as well as traditional uses of statistical/ analytical tools like SAS, R, SPSS, Tableau, Matlab, PolyAnalyst, Clarabridge, etc.

      Six-sigma Green Belt Certified.

      Statistical Modeling.

      Customer Segmentation.

      Customer Analytics.

      Design and Development of Analytical Solutions.

      Analytics Thought Leadership.

      Strong Statistical Knowledge.

      Tool Agnostic Implementation of Analytical Solutions.

      MS Statistics, University of Calcutta, India.

      Executive Program in Management, Indian Institute of Management, Calcutta, India.

    • Tanmoy Das

      Principal Analyst & Manager, Client Sol.

      Tanmoy Das

      Tanmoy Das

        8+ years of corporate experience in Banking and Financial Services(BFS) focusing on Consulting and project delivery, for a top 5 US Bank.

        Developed COGNOS framework for automated reporting for key financial metrics of credit card portfolio. It streamlined the reporting standards and automated the reports with key financial parameters for higher managements.

        Developed a framework for acquisition and promotional sales campaign tracking. The framework could capture the performance for more than 100 campaigns in every month and compare the campaign effectiveness.
        Expertise in Spend disengagement model building, recognizing customer’s transaction behavior for NA Credit Cards.

        In-depth knowledge of analytical techniques like diagnostic, descriptive, and predictive and prescriptive analytics, including data modelling, segmentation, modelling, forecasting, and others.

        Financial Services – Credit Cards.

        Marketing Analytics.

        MIS Reporting.

        Portfolio Analytics.

        Cards Transaction data analysis.

        BI reporting/Visualization.

        M.Tech. Industrial Engineering and Management, Indian Institute of Technology, Kharagpur, India.

        B.E. Product Engineering, Jadavpur University, Kolkata, India.

      • Madhav Kaushik

        Manager, Client Sol.

        Madhav Kaushik

          10+ years of corporate experience in Banking and Financial Services (BFS) focusing on consulting and project delivery.

          Developed Rep-Customer engagement frameworks for benchmarking Rep performance. The engagement metrics were widely adopted across the organization as a single measure of customer engagement.

          Developed merchant level data frameworks for a credit card industry regulator to set up their merchant analytics reporting for their clients.

          Expertise in usage of statistical modelling techniques to predict the response likelihood of customers and optimally target customers for ROI maximization.

          In-depth knowledge of analytical techniques like diagnostic, descriptive, predictive and prescriptive analytics, including data modelling, segmentation, statistical modelling.

          Financial Services – Wealth Management.

          Marketing Analytics.

          Business Reporting.

          Customer Analytics.

          Product Analytics.

          Cards Transaction data analysis.

          M.A. Economics – Gokhale Institute of Politics and Economics, Pune, India.

          B.A. (Hons) Economics – Delhi University, New Delhi, India.

        • Lakshmi E

          Technical Lead, Product Development

          Lakshmi E

            13+ years of experience in software product development.

            Successfully delivered projects to multinational clients in the automotive and financial domains.

            Worked on various technologies with expertise in object oriented programming languages, SQL & Graph databases, Shell & Perl scripting.

            Experienced in managing and leading teams.

            Certified Project Management Professional (PMP)® with experience in Project & Delivery Management.

            Rich experience in handling projects through the complete project lifecycle in both agile and waterfall models.

            End-to-end Development & Maintenance of Software Products.

            System Integration and Testing/QA.

            Learn and Embed New Technologies into Software Products.

            BE Electronics, Dr. Ambedkar Institute of Technology, India.

          • Prashant Dixit

            Principal Analyst

            Prashant Dixit

              8+ years of experience in helping fortune 500 clients (across the geographies) in data driven business decisions making.

              Bring in cross industry experience of BFSI, Online search advertising, Retail and Pharmaceutical.

              Worked on wide range of project in analytical spectrum, varying from Descriptive, Inquisitive, Predictive and Prescriptive nature of projects.

              • End to end support in migrations of online search business across platforms post-merger of 2 search engines by performing below analytical analysis.
                • Complete migrations of existing customer base, stabilizing the business.
                • Drive adoption of new features by customers to increase CTR.
                • Customer acquisition in new geographies and migration from one to other.
                • Improve Ad quality for SEO.
                • Seasonal analysis to monetize the increased supply.
                • Increase share of wallet of advertisers.
                • Partnership with new publisher to power their search traffic (million dollar deal).
                • Performance measurement of new experiments to improve marketplace performance.

                • Helped largest loan servicer in US in understanding their borrowers better by developing multiple segmentation schemes using On-Us and Off-Us data.
                • Helped world’s 2nd largest Search Engine in data driven decision making across business groups like Marketplace, Advertisers, Users, Publishers, Network.
                • Helped world’s largest Pharmacy-Retail store chain in strategizing store remodelling across cities, measure stores performance across customer segments, effects of new features, prepared a detailed case to recommend remodelling of other stores as well, loyalty campaign measurement.

              Strong experience of developing and leading global offshore delivery team.

              Proven track record of setting up effective BI teams for businesses which enables quick turn-around in solving muddy-fuzzy business problems.

              Strong working experience of data structure, data flow and different types of data (by virtue of cross industry leverage).

              Working experience of SQL, SAS, MS Office suit, VBA, Visual Studio, Scope, Basic R.

              Customer segmentation.

              Digital Analytics.

              Online Search Advertising Analytics.

              Business Intelligence.

              Retail Store Analytics.

              BE Electronics, VMKV Engineering College, Salem, TN, India.

            • Arpitha Chandrashekar

              Senior Product Manager

              Arpitha Chandrashekar

                5+ years experience across high growth start-ups, building new capabilities and leading 3x Growth to scale operations and launch products globally.

                Worked across various roles in fast-paced startups with roles such as: Defining Corporate Strategy and Managing Projects and Programs of high strategic importance working with cross functional business teams, vendors and customers.

                Setting up new teams and processes – Lean Management of various existing high operations and processes.

                Developing and Marketing New Products – Product Management, Customer Research, Design Thinking, Digital Sales and Marketing, Team Building and Coaching.

                Managing a product life cycle and owning PnL of multiple products across various geographies – both existing and new markets.

                B2B and B2C marketing and sales of products via own Market place, Digital marketing, Partnership and Channel Management.

                Product Life Cycle Management.

                Customer Research and Design Thinking.

                Digital Sales and Marketing and Content Strategy.

                Project & Program Management.

                Lean Process Set up and Management.

                People and Cross Functional Team Management.

                Client Relationship, Partnership and Channel Management.

                Corporate Strategy.

                Post Graduate in Business Management: Indian Institute of Management, Kozhikode, India. Specialization: Strategy, Marketing and Operations.

                BE Electronics, BMS College of Engr., Bangalore, India.

              Our Culture

              Nurturing Science and Intution

              As a company, we believe in working hard and letting our passion drive us to dream high. We inspire innovation through freedom of thought and creativity, and pursue excellence while ensuring that our integrity and ethical foundation remain strong.


              Honesty, determination and perseverance form the core of our value system. Analyttica's versatile talent fulfils our value proposition by taking on fresh challenges and delivering solutions that blend skill and intuition (science and art). Understanding the consumer mindset helps us provide scientific solutions for sustainable business impact.

              Contact Us

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