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Analytics

Analytics – Can We Do Without It?

At the risk of sounding “non- philanthropic”, the goal of any company is to make profit for its stake-holders (Of-course the CSR activities need to be respected and adhered to). The question really is, in this fast moving world where a strategy built on today’s information soon becomes yesterday’s news, how do I define ‘long-term’ […]

Can Analytics Help In Overcoming The Confirmation Bias?

“The art of thinking clearly” by Rolf Dobelli is one of my favourite reads of recent times. Amongst many pearls of wisdom stitched together by practical examples inside the three hundred pages of carefully chosen words, the chapters on ‘confirmation bias’ are the ones I admire the most; It indicates that in most of the […]