Analytics

My journey with Text Analyttics – From R to ATH

Text Analytics, also known as Text Mining, is a technique used to derive insights from text data. The field has picked up some traction in review and customer analysis, and provides businesses with deeper insights regarding their customers. Everyone who has used an e-commerce site understands how consumer reviews, or lack thereof, can have a […]

Data Science – Myth Vs Reality

In this age of easy access to high speed networks, the volume of information we come across daily through different media is enormous, but the reality is what comes across information to us most of the time has a lot of clutter added to it. People easily swipe through different sources of information blindly without […]

Analytics – Can We Do Without It?

At the risk of sounding “non- philanthropic”, the goal of any company is to make profit for its stake-holders (Of-course the CSR activities need to be respected and adhered to). The question really is, in this fast moving world where a strategy built on today’s information soon becomes yesterday’s news, how do I define ‘long-term’ […]

Can Analytics Help In Overcoming The Confirmation Bias?

“The art of thinking clearly” by Rolf Dobelli is one of my favourite reads of recent times. Amongst many pearls of wisdom stitched together by practical examples inside the three hundred pages of carefully chosen words, the chapters on ‘confirmation bias’ are the ones I admire the most; It indicates that in most of the […]

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