Scope and Future of Business Analytics in India
In recent times, Business Analytics has been an area of key focus in most industries. With multitude of data floating in all verticals of a business, such as marketing, sales, f
My journey with Text Analyttics – From R to ATH
Text Analytics, also known as Text Mining, is a technique used to derive insights from text data. The field has picked up some traction in review and customer analysis, and prov
Data Science – Myth Vs Reality
In this age of easy access to high speed networks, the volume of information we come across daily through different media is enormous, but the reality is what comes across informat
The Art of Communication in Data Science – through the lens of experience
Communication is of paramount importance in every aspect of our lives. Data science is no exception. However, the additional complexity that Data Scientists live with is that they
Why did we build Analyttica TreasureHunt?
We are in the middle of a data explosion that started decades ago with the advancement of technology, computing, storage, and communications. More data is being created in a yea
Gearing up for a career in Data Science? Don’t forget the Intangibles
Are you wondering about the hype around Data Science? Data says that it’s not a hype anymore. Glassdoor released its Report of 50 Best jobs in America in 2017. With a job score
Analytics – Can We Do Without It?
At the risk of sounding “non- philanthropic”, the goal of any company is to make profit for its stake-holders (Of-course the CSR activities need to be respected and adhered to)
Can Analytics Help In Overcoming The Confirmation Bias?
“The art of thinking clearly” by Rolf Dobelli is one of my favourite reads of recent times. Amongst many pearls of wisdom stitched together by practical examples inside the