Scope and Future of Business Analytics in India

Published by Prashant Dixit | Principal Analyst

In recent times, Business Analytics has been an area of key focus in most industries. With multitude of data floating in all verticals of a business, such as marketing, sales, finance, social media, etc., it becomes essential to analyze and understand the data to make better business decisions and market development.


Business Analytics (BA) describes the skills, technologies, practices for constant pragmatic investigation and analysis of previous business performance to gain insight and drive industry preparation. Company analytics focuses on developing new insights and comprehension of firm operation predicated on data and statistical methods. By comparison, industry intelligence normally targets with a consistent group of metrics to both measure past operation and direct firm preparation, which is also centered on data and statistical strategies.


Scopes and Applications of Business Analytics

Today, with all the changing technology and the ambitious small business scenarios, organizations want to get an easy method to focus their attention in increasing their company earnings while cutting on the operational costs. Organizations would like to improve their operational arrangement by gaining insights into the near future.

  • 1. Client Relationship Management:
  • Client service and client experience are the backbone of consumer relationships. When an organization can accurately monitor and quantify customer service factors and consumer gratification, it’s a lot easier to make appropriate corrections and ensure client retention. To efficiently manage customer relationships, the organization has to likewise place priorities to serve vital clients and to understand buying behavior and customer care for various niche sections, customer profiles, products and services.
  • 2. Inventory Management:
  • Inventory management is essential for any business with a supply network. Incapability in Inventory management can disintegrate profitability even as incomes gain. It is necessary to efficiently manage the inventory for profit maximization and growing customer delight. Any incapability in inventory management can lead to lost revenues and increased costs. Business Intelligence tools can help companies efficiently observe Inventory levels and facilitate Inventory optimization decisions.
  • 3. Market Analysis:
  • Performance based data is used by market basket analysis to find association rules. This has helped in recognizing purchase models of users having bulk consumption. Investigating on such categories of users have helped companies to predict their purchasing patterns in future.
  • 4. HR Professionals:
  • HR specialists can utilize data to find information about the educational background of high functioning applicants, employee reduction rate, number of years of employees on service, age, gender, etc. This report can play a crucial role in the election procedure of applicants.
  • 5. Banking:
  • Technology is reconstructing the banking and finance industry. Thanks to the Internet and the increase of mobile devices and apps, today’s economic organizations face mounting competition, increasing client demands, and the need for strict control and risk management in a profoundly changing market. Before allowing a loan, banks have to assess the borrower’s ability to repay the loan. Business analytics helps in examining past data and predict how valuable a candidate’s asset will likely be in the future.

    Future of Business Analytics in India

    The scope in the area of business analytics is ever growing and is improving it enhance mainstream as businesses of all sizes and analytics skill levels get into the big data game. Exploring business analytics requires the proper focus, best technology, right people, clean culture and best management promise. Companies like IBM, Cognizant, and KPMG are practicing business analytics tools and coming up with decisions that are valuable and effective.


    One needs to obtain an appropriate skill-set to succeed in a business analytics profession. Inquisitiveness, interpretation skills, a thorough knowledge of tools and techniques, ability to do in-depth analysis and quantitative skills are essential to shine in the subject. Sensing the need to build a workforce that knows the area and is qualified to tackle the difficult problems related to business analytics; Indian institutes, in partnership with various premiere colleges, are allowing regular as well as executive business analytics courses. Besides the regular colleges, there are many analytics coaching institutes that are giving their own business analytics courses or are in collaboration with famous institutes.

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